Case study · our own brand
Best Man Backup_
Digital kits that help best men with the duties, the stag do and the speech. We set up the whole business from a blank page: brand, website, shop, socials and email. Here is exactly what was built, and which pack each part shows.
The website, live at bestmanbackup.com.
What we built, item by item
Each line is something you can open and check. The tags show which pack includes it.
| Item | What was set up | Shows |
|---|---|---|
| Brand sheet | Gold shield logo, wordmark, six brand colours, a serif and sans font pair, the tagline "You've got his back. We've got yours." and the shop banners, all on one page. | Starter · brand basicsPremium · fuller brand kit |
| Website on its own domain | bestmanbackup.com: home page, kit pages, privacy page, fast hosting on Vercel, works on phones. | Starter · website + domainPremium · multi-page site |
| Guides hub (24 guides) | Long-form guides such as how long a best man speech should be, what the best man pays for and how to plan a stag do. Twelve are featured on the home page. | Premium · starter guides |
| Search basics | Page titles and descriptions, sitemap, Google Search Console set up and tracking. | Premium · SEO starter |
| Etsy shop, 4 listings | Shop banner, icon, about section and policies. Four digital listings with designed covers, titles, tags and descriptions, with payments through Etsy. | Shop · Etsy shopShop · listings + payments |
| Shop linked everywhere | Every kit on the website links straight to its Etsy listing, with tracking so you can see which page sent the visit. | Shop · link-up |
| Pinterest business account | Branded profile and boards, with designed pins pointing to the guides and kits. | Starter · PinterestShop · content + graphics |
| Instagram account | Branded profile, bio and avatar in the brand colours. | Starter · Instagram |
| Email on your domain | hello@bestmanbackup.com, so customers see the brand, not a personal address. | Starter · business email |
| Analytics | Website visitor analytics plus Search Console, so you can see which pages people find and read. | Shop · analytics basics |
The brand, on one page
Every pack starts with a brand sheet like this one, so the website, shop and socials all look like the same business.
This page shows what was built, not results. We don't quote sales, follower counts or rankings for our own brands or for clients.
Want this for your business?
Starter £495 · Shop £895 · Premium £1,495. You get the itemised list before you pay, and every account is in your name.